Auto Bavaria Celebrates 25 Years of Dealership in Malaysia

Aptly themed ‘We Go The Distance’, Auto Bavaria is celebrating its milestone and outstanding performance over the past 25 years with programmes that will be held from April until December 2014.

In conjunction with the 25th anniversary celebrations, Auto Bavaria also launched the all-new BMW X5 at BMW’s Premium Selection Showroom in Glenmarie.

The all-new BMW X5 Launch in conjunction with Auto Bavaria 25th Anniversary.

Mr Lim Boon Leong the Managing Director of Auto Bavaria said, “From humble beginnings in 1988, we have come a long way to be where we are today as the leading dealer for BMW, MINI and Motorrad in Malaysia ”.

“This achievement is an important milestone for us and we look forward to celebrating it with our loyal customers as well as forging new relationships in the years to come. Our achievement would not have been possible if not for the continued and growing support from our customers who have responded well to our products and services for the past 25 years,” Lim added.

Auto Bavaria secured the franchise for BMW cars and motorcycles in 1988 with one showroom located at the Amoda building in Jalan Imbi.

Today, Auto Bavaria operates the largest network of BMW, MINI and Motorrad dealerships across Malaysia, providing the widest selection of vehicles as well as used cars under one roof.

The celebrations will include special promotions, roadshows, and free gifts for loyal and new customers.

Mr Lim added, “One of the key elements of our success is our people. We have a number of employees who have been with the company for over 20 years and their wealth of knowledge and vast experience is second to none and priceless. It has been a wonderful 25 years of success and achievements but I believe the best is yet to come.”

Join the celebration by visiting any of our showrooms in Glenmarie, Kuala Lumpur (Jalan Tun Razak), Sungai Besi, Penang or Johor Bahru for more details on special promotions and events in conjunction with Auto Bavaria’s 25th Anniversary or visit our website at www.autobavaria.com.

For further information please contact:

Ahmad Shahriman Johari
Head, External Communications
Group Communications & Corporate Affairs
Sime Darby Berhad
Tel: (603) 2711 0923
Fax: (603) 2698 0645
E-mail: shahriman.johari@simedarby.com

About Auto Bavaria

Established in 1988, Auto Bavaria, a division of Sime Darby Auto Bavaria Sdn Bhd, is the biggest retail and service organisation for BMW, MINI and Motorrad in Malaysia.  Auto Bavaria's nationwide network infrastructure comprises five branches, namely Glenmarie, Sungai Besi, Kuala Lumpur, Penang and Johor Bahru. Auto Bavaria Glenmarie and Penang also house the BMW Motorrad and MINI showrooms.