Exhibition Preview of Country’s Biggest Ever Caterpillar Vehicles Display Draws Crowds
Exhibition Preview of Country’s Biggest Ever Caterpillar Vehicles Display Draws Crowds
For some people, the fascination with heavy-duty mammoths started from a young age, while others appreciate their role in the development of towns and cities, and some drive them for a living. Most people however rarely get a chance to get up close to such enormous equipment; some of these trucks, loaders and excavators are the size of a bungalow and up to 7 meters in height.
But for close to 600 family members of Tractors Malaysia employees, today was the experience of a lifetime, as they walked among colossal Caterpillar machines and even sat in the driving seat of some of these heavyweights, at the preview leading up to Malaysia’s largest ever Caterpillar exhibition, Construction & Infrastructure Equipment Exhibition (CIEX) 2012.
Adults and children from as young as 5 years old, already familiar with Caterpillar toys, were enthralled by the display of the different heavy duty vehicles at the preview hosted by Tractors Malaysia, the exclusive dealer for Caterpillar in Malaysia and Brunei.
The preview offered visitors a sneak peek into the line-up for CIEX 2012 which will showcase a wide array of the latest Caterpillar vehicles by the world’s largest manufacturer of construction and infrastructure products.
Tractors Malaysia’s Managing Director Chong Kwea Seng, said at the preview, “Today’s preview is intended as a fun day out for our employees and their families, especially the kids. It’s such a thrill getting this close and seeing the sheer size of these vehicles. Many among the Malaysian population are definitely familiar with the iconic yellow Caterpillar products, be it the vehicles used in construction or mining, the toys that kids enjoy or the numerous other merchandise items. But they rarely get this close to such huge vehicles. This pre-exhibition event is also our way of connecting with the communities in which we operate”.
“Following the preview, the four-day CIEX 2012 will be open to members of the public after the first two days which are only intended for trade and industry participants. So it’s great to see the enthusiasm of everyone here especially as this is the first time Tractors Malaysia is holding such an event.”
Visitors at the preview experienced the thrill of handling heavy machinery through the machine simulator and were treated to live demonstrations of vehicles like the 20MT – 30MT Hydraulic Excavators, Motor Graders and Backhoe Loaders.
On top of these attractions, customers and trade visitors to CIEX 2012 on December 5 and 6 will have the chance to participate in seminars, a super sale featuring new machines, used equipment, machine auctions and a product support parts sale blitz.
CIEX 2012, which takes place from 5-8 December from 10.00am – 7.00pm, will showcase more than 30 Caterpillar products and services, an array of services and systems as well as daily demonstrations and a host of other attractions. Visitors can also purchase official CAT merchandise ranging from footwear and time pieces to scale models of machinery. Three new CAT products will also be launched on the first day for trade partners.
Chong added, “Tractors Malaysia is the exclusive distributor of CAT products and services in Malaysia and Brunei, a relationship which goes back 80 years. There will be something for everyone at CIEX 2012.”
CIEX 2012 takes place at the Tractors Malaysia headquarters in Puchong. Admission is free and for greater convenience, one can register for a QR (Quick Response) Code Reader that can be used for entry into the site.