Tractors Malaysia Aims to Capture Small Excavator Market in Sarawak
Tractors Malaysia Aims to Capture Small Excavator Market in Sarawak
Sibu, 8 July 2014 – Tractors Malaysia, Sime Darby’s Caterpillar Dealership, launched the new CAT 313D2 Low Ground Pressure (LGP) model, which is expected to give the dealership a significant edge over competitors in the forestry and agriculture sectors especially in Sarawak.
Commenting on the market opportunities for the new CAT 313D2 LGP, Chong Kwea Seng, Managing Director of Tractors Malaysia said, “The market for small hydraulic excavators machine is approximately 400 units nationwide with 80-90% concentration in East Malaysia; one of the key battlefields to win the war for this product segment is Sarawak”.
“In Sarawak, the forestry, agriculture, mining and aggregates sectors have been significant contributors to our bottomline. With the introduction of the CAT 313D2 LGP model, we aim to fortify the Caterpillar brand presence in Sarawak, especially in the construction, infrastructure and plantation sectors,” added Mr Chong.
“The Cat 313D2 LGP sports a heavy duty, high and wide undercarriage designed to withstand the toughest environments inherent to the forestry and agriculture sectors. Running on a proven and reliable mechanical Tier 2 engine, the model promises exceptional fuel consumption and reliability,” explained Mr Chong.
The launch was held at the University Campus of Technology Sarawak (UCTS) campus where a Caterpillar outdoor exhibition featuring the CAT 527, CAT 320D, CAT320D with an attached Wincher are on display. The heavy equipment exhibit is to highlight the various applications available in the market especially for the forestry and agriculture sectors.
In support of the new entry into the East Malaysian market, Tractors Malaysia is also offering New Machine/Rental/Used Equipment options with comprehensive product support and services to meet various sector requirements. Tractors Malaysia’s product support and maintenance capability is unrivalled in Malaysia.
Through its 23 branches across Malaysia and Brunei, for more than 80 years, Tractors Malaysia has delivered quality goods to Malaysia, namely the Caterpillar marque of heavy equipment solutions. Over the years, Tractors Malaysia has emerged as the oldest and most established Caterpillar dealer in Asia, offering an unparalleled support network to customers in the region.