Chery Automobile Partners with Sime Darby for Local Assembly in Malaysia

The local assembly of Chery vehicles in collaboration with Sime Darby is expected to begin in the third quarter of 2023 at Sime Darby’s motor vehicle production and assembly facility, Inokom, in Kulim, Kedah.

Chery Corporate Malaysia Country Director Mr Leo Chen said the partnership with Sime Darby is aimed at strengthening its presence in emerging markets within Southeast Asia that has seen encouraging growth. 

“It is a very exciting and thrilling partnership. It creates valuable experience in the automotive sector across the value chain, which would make this a great partnership to grow together,” said Mr Chen. 

Sime Darby’s assembly plant in Kulim will be expanded to cater for Chery’s local assembly in Malaysia. 

“We are proud to announce our collaboration with Chery, and to join Chery’s global family of partners. To be entrusted to assemble cars for Chery speaks volumes of the highly qualified and competent Malaysian talent we have at Sime Darby and our ability to provide meaningful value to our partners. We look forward to being part of Chery’s journey of continuous innovation.

“The assembly portfolio is a key element in our growth strategy for Sime Darby Motors and this partnership supports this,” said Sime Darby Berhad Group Chief Executive Officer Dato’ Jeffri Salim Davidson.

With its recent fresh entry strategies to Malaysia, Chery has previewed the Omoda 5 and Tiggo SUVs in October 2022 for the Malaysian media and public with encouraging feedback. Currently, it has 30 dealerships under renovation.

Chery Corporate Malaysia Sdn. Bhd. (“CCMSB”), a local subsidiary fully-owned by Wuhu Purui Automobile Investment Co., Ltd, a subsidiary of Chery Automobile, will be the Approved Permit (“AP”) Franchise Holder to undertake the local assembly of Chery vehicles in Malaysia for the domestic and export market.