Sime, AutoGrab and AdTorque Edge Introduces Autotek
Sime, AutoGrab and AdTorque Edge Introduces Autotek
09 December 2024
Sime Darby Berhad (Sime), in collaboration with AutoGrab and AdTorque Edge, introduced a new digital platform, Autotek, to empower dealerships with leading edge technology solutions that enhance every aspect of the automotive dealer value chain.
The tripartite partnership combines the expertise of leading automotive player at Sime, the advanced intelligence at AutoGrab and digital marketing services by AdTorque Edge to deliver practical tools to enhance efficiency for used car dealers across the region. From sourcing and stocking vehicles to marketing, sales and performance optimisation, Autotek provides a full spectrum of solutions for dealers to leverage on unparalleled automotive market data and sophisticated algorithms.
Group Chief Executive Officer of Sime, Dato’ Jeffri Salim Davidson said, “We are delighted to announce the collaboration with AutoGrab and AdTorque Edge to broaden our horizons in the automotive segment especially in used cars. This reflects our commitment to innovation and shift towards digitalisation to ensure we remain at the forefront of the industry.”
Chief Executive Officer of AutoGrab, Daniel Werzberger shared, “The partnership is a testament to our commitment in steering the automotive industry towards digital evolution. In the rapidly evolving market, we understand the challenges that come with business expansion and in adapting to market dynamics. We’re excited to partner with a strong automotive player, Sime to introduce the cutting-edge digital solutions platform.”
Executive Chairman of AdTorque Edge, John O’Neill said, “It is an exciting journey for us and both our partners, Sime and AutoGrab, to pioneer this tool in the automotive industry. We are dedicated to delivering this innovative solution to enhance customer-centricity and efficiency for used car dealers.”
Autotek was first introduced in Malaysia with potential expansion across Southeast Asian markets. Dealers can optimise their buying and selling decisions based on accurate, market-driven pricing data. The platform leverages on advanced data technology to provide real-time insights into vehicle pricing and valuations; a useful tool for dealers to optimise their used vehicle inventory management. Autotek also provides a user-friendly online retailing eCommerce solution, allowing users to complete the buying journey online while increasing sales opportunities for dealerships.
For more information on Autotek, visit the website at https://autotek.my/