Sime Darby Healthcare Launches New iPhone App
Sime Darby Healthcare Launches New iPhone App
Sime Darby Healthcare, a subsidiary of the Sime Darby Group and one of Malaysia’s leading private hospital brands, has launched a new mobile phone application that allows users to find and make appointments with its doctors using their iPhone. The free app is available for download via the iTunes store.
The new Sime Darby Healthcare iPhone app was developed by Medeguide Holdings Limited and features over 180 doctors listed by medical specialty. The app displays key information about doctors, such as conditions they treat and procedures they perform, along with a Google map of the hospital. Users can request appointments with selected doctors by submitting a short online form or calling the appointment hotline directly from the app.
Sime Darby Healthcare is the first hospital in Malaysia to use the popular iPhone app for doctor search. The impetus to develop the iPhone app was based on data that showed finding a doctor is one of the primary reasons people visit the hospital’s website, and that more people were accessing their website through mobile phones.
Business Development Director, Edgar Toral, says that online marketing will be a major focus of the hospital moving forward. “Our business relies on creating quick and easy access to our doctors”, says Mr. Toral, “and that’s exactly what this app does – it creates easier access.”
Sime Darby Healthcare is in an expansion mode. In January, the healthcare group opened its third hospital in Shah Alam specializing in brain, heart, spine and joint disorders. Later this year, it will commission its fourth hospital facility in Desa ParkCity specializing in women & children’s health, elderly health and endocrinology.
Elaine PY Cheong, Sime Darby Healthcare’s CEO-Medical, said the hospital group is investing more in web and mobile technologies to improve connectivity with patients and consumers.